PROJECT 3 — ONE PIECE × MERCER LABS  (Creative Direction & Visual Assets)


Led creative direction and produced all marketing, merchandise, and visual assets for the official One Piece × Mercer Labs collaboration during NYCC.

Role:

Creative direction + visual oversight
Led internal team through asset execution
Designed all merch & collaborative assets
Developed marketing + promotional graphics
Prepared production-ready files
Ensured alignment with One Piece licensing
Worked with in-house sound designer to tune and finalize the audio experience

Contribution:

Directed the visual content created for the collaboration, leading the development of all merchandise, marketing, and event materials. Oversaw creative execution using licensed One Piece artwork and guided the team through designing the sticker collections, merch graphics, and print layouts. Produced all event visuals and social assets for NYCC and delivered final production-ready files for both physical output and digital promotion.