PROJECT 2 — MERCER LABS (Visual Identity & Systems)
Developed visual systems, graphic assets, and brand materials for Mercer Labs across exhibitions, digital platforms, and physical environments.
Role:
Visual identity supportGraphic systems & layout
Production-ready assets
Content design for exhibitions
Cross-team collaboration with creative, tech, and operations
Contribution:
Produced exhibition graphics, labeling, signage, and digital content while creating production-ready assets for fabrication and large-scale printing. Supported brand cohesion across physical and digital touchpoints and developed visual material in collaboration with Roy Nachum and the creative team. Designed the visual and typographic systems used throughout the museum’s spaces and communications.TYPOGRAPHY SYSTEM
WAYFINDING
COLOR PALETTE