PROJECT 5 — HUGO BOSS × MERCER LABS


Assisted Roy Nachum in developing the creative direction for the Hugo Boss activation at Mercer Labs, while leading the internal team through the project’s visual and content execution. Helped build the creative briefs, guided the development of the visual approach, and produced the content that played throughout the installation. Worked closely with Roy and the team to refine direction, manage deliverables, and ensure all final assets aligned with both Hugo Boss’s brand requirements and the overall concept of the experience.


Role:

Supported creative direction
Led internal team through asset development + execution
Developed visual briefs and creative structure
Created and refined content for installation playback
Managed revisions, timing, and delivery of final materials

Contribution:

Played a central role in shaping and delivering the visual content for the activation by supporting direction, leading the team, and ensuring the creative vision was executed cleanly across all final a