PROJECT 4 — DOJA CAT × MERCER LABS


Supported creative direction and handled visual production + A/V execution for Doja Cat’s exclusive performance at Mercer Labs, created in collaboration with YouTube for a live global broadcast.


Role:

Supported Roy Nachum in creative direction execution
Collaborated with a freelance graphics artist and guided visual development
Assisted with editing footage and preparing projection content for the media walls
Coordinated with Doja Cat’s label and management to secure assets and approvals
Helped oversee day-of execution for visuals, staging, and spatial layout
Set up and supported audio-visual equipment and technical systems
Ensured all visual and A/V elements aligned with the livestream requirements for YouTube

Contribution:

Contributed to a seamless, high-impact activation by translating creative direction into executed visuals and reliable A/V systems, supporting all teams involved—from artist management to YouTube’s broadcast crew.