CANDID
Brand Identity & Retail System
CANDID needed a brand foundation that could extend beyond packaging into physical retail and long-term cultural positioning.I built the core identity framework and visual system, then translated it across product packaging, merchandise, and storefront execution
.Scope
• Identity development
• Visual system architecture
• Packaging design & production-ready assets
• Retail signage & spatial application
• Brand guidelines
Outcome
Established a scalable visual system capable of supporting retail expansion and consistent brand perception across physical and digital environments
• Identity development
• Visual system architecture
• Packaging design & production-ready assets
• Retail signage & spatial application
• Brand guidelines
Outcome
Established a scalable visual system capable of supporting retail expansion and consistent brand perception across physical and digital environments